Zero baggage - even better than traveling light?

There's a new way of travelling afoot. The idea is ZERO baggage. That is, renting your clothes when you get to your destination instead of taking them with you.

Interesting idea...

This could probably work really well for people who have "normal" body shapes and "normal" clothes tastes. But for those who don't...

But its an idea worth thinking about. I don't know that its something I would do, but I'm sure there'd be a market for it somewhere.